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Wednesday, 23 April 2014

A Closer Look | Marc Jacobs #DaisyChain Pop Up

I've been back home for over a month now but still haven't managed to sort out my last load of pictures from NY. Given than I am now two weeks into my new internship at Topshop and living in London I haven't really had any time to do much on the blogging front. Busy is a major understatement.

Anyway back to the topic at hand. The Marc Jacobs pop up shop. So obviously this was quite some time ago. It was held during the madness that was New York Fashion week back in February.
It no feels like it was about a hundred years ago but in reality was only a couple of months.

I heard about the pop up shop at work (unsurprisingly!) and being the social media obsessive that I am I really wanted to check it out.
If you didn't hear about this at the time it was a pop up tweet shop set up to promote the Daisy fragrance by Marc Jacobs. It was 'selling' small goods and other daisy related items in return for 'payments' on various social media platforms. 
All you need to do was post a picture on instagram, tweet or post on Facebook using the hashtag #MJDaisyChain and show it at the checkout area of the shop. Then you could pick an item from those they had on offer and it was yours to take home completely free of charge.

I popped down on my lunch break to have a look and only had my phone one me (hence the rubbish quality pictures) so didn't have time to indulge in a free manicure or really spend too much time hanging around but after posting my picture on instagram I made my selection. I opted for the daisy pin you can see in the last few pictures. It has a small solid perfume but thats not really why I went for it. I wanted something as more of a memento rather an an actual perfume.
It also came with a cord so it could be worn as a pendant but I think I will end up pinning it on something as you would a badge or maybe just keeping it for the memories.

I think the whole event was a pretty genius idea, it certainly got people talking!


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